Pranaya Soeraadiningrat is a photographer, maker and first generation American. She was born and raised in Southern California and moved to New York City at the age of 18 to work as a photographer.

Her passion is in fashion and photography – Her experience has been in small business start up, commercial photography and multi-brand e-commerce management. With 7 years of fashion industry retail, management and international production experience Pranaya has a focus in the menswear industry, bespoke tailoring, footwear production and perfume making.

Pranaya currently runs a benchmade footwear workshop in Southeast Asia and has a perfume lab off the coast of Southern California. She is available for freelance photography work and brand building projects on a freelance basis. 

Based in Southern California & New York City